//// Revealing tiny pics

Posted on | September 27, 2009 | 2 Comments

I found this site extremely intriguing:

http://www.exactitudes.nl/ — just keep clicking those tiny pics!

Is my outfit actually an uniform? How much do I dress to belong? Does my stance reveal something?

A quote from the site to explain what it is all about:

Rotterdam-based photographer Ari Versluis and profiler Ellie Uyttenbroek have worked together since October 1994. Inspired by a shared interest in the striking dress codes of various social groups, they have systematically documented numerous identities over the last 14 years. Rotterdam’s heterogeneous, multicultural street scene remains a major source of inspiration for Ari Versluis and Ellie Uyttenbroek, although since 1998 they have also worked in cities abroad.

They call their series Exactitudes: a contraction of exact and attitude. By registering their subjects in an identical framework, with similar poses and a strictly observed dress code, Versluis and Uyttenbroek provide an almost scientific, anthropological record of people’s attempts to distinguish themselves from others by assuming a group identity. The apparent contradiction between individuality and uniformity is, however, taken to such extremes in their arresting objective-looking photographic viewpoint and stylistic analysis that the artistic aspect clearly dominates the purely documentary element.

Wim van Sinderen, Senior Curator Museum of Photography, The Hague

Discussion

stellagee
September 28th, 2009 @ 9:55 am

i saw their book on my trip to nyc and i thought it was genius! your post really made me regret i did not buy it (heavy!)…
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About

Location: Helsinki, Finland

Contact: kamicha (a) gmail dot com

I'm especially interested in young designers creations, non-established labels and indie fashion. So if you have something interesting to show, feel free to contact!

You can find Finnish design from both specific and some outfit posts - but both are tagged.

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