The door in my wardrobe*

*the door not actually being there was a disappointment - but at least I was allowed to play with the clothes

//// For the spotless mind

Posted on | March 22, 2010 | No Comments

I got just recently mail from Minna Hepburn. She is born in Joensuu, Finland — but now living and designing clothes in UK. However much we speak about ethical fashion there are only few designers around actually contributing to sustainable production from fabrics to manufacturing. But Minna happens to be one of these pioneers. She uses both environmentally friendly and vintage materials for her creations and the clothes are made in UK.

Her style is romantic with some Scandinavian straightforwardness woven into it. The materials are nothing less but luxurious from details to lining. The light dresses and tops are beautiful as they are and can definitely be worn as standalone pieces, but somehow they are not too scene stealing to be worn as part of multitude of different outfits and styles — the lightweight materials, delicious but relatively quiet textures and billowing shapes just call them to be layered and combined. Any (or all) of these beauties would definitely get a loving home from my wardrobe.

There is no image material from her winter collection, but check the videos here and here.

You can get these clothes from Anthropologie London, Harrods and Minna webstore. And there will be pop-up store coming up in Helsinki this spring…

Ok, Minna sent me some pics of the winter collection instantly! It is very dark romantic and all about dresses. Somehow it carries me to the atmosphere of the movie The Others


What do you think?

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