//// The space shoe

Posted on | March 7, 2010 | 1 Comment

Wow, the upcoming fashion seasons are truly treating my inner astronaut! Today morning I found a post in my e-mail from Christine Su. She and Elizabeth Yoon are behind a footwear brand called SuYoon. Image from Karolina Zmarlak RTW Fall 2010 collection, SuYoon footwear is used through the looks, via WWD.

This is what Christine tells about them: SuYoon is a holistic collection where fashion fuses with sportswear athleticism and classic styles become slightly provocative. Launching in Fall 2010, the collection features a mixture of traditional materials, unique hardware and a custom women’s specific last, applied with sport influences such as EVA rubber inserts, knee pads, and color-blocking executions. These details help support re-engineered silhouettes such as the “not so basic” pump, a sculpted wooden wedge, the “everyday” flat boot, and an over-the-knee boot. The main philosophy of SuYoon will be to harmonize the worlds of “laid-back” comfort and leading fashion, without succumbing to trendy fads. Both my partner and I have worked and designed for leading sportswear brands such as Nike, Puma and adidas – executing some of the best selling styles that have been on the marketplace.

SuYoon is based in New York City and entirely hand-made overseas with Italian leathers.

I’m slightly short of images (I got mostly too lo-res ones to the mail), but their hi-res promotion video for fall 2010 is online:

SUYOON FW10 PHOTOSHOOT Hi-Res from SuYoon on Vimeo.

Ok, I totally get those sport references, but those paddings, colors, rubber insets and small injections of fluorescent *LOVE* colors could be from space gear too! I especially love the open toe wedge in black and beige — it even looks like the wooden wedges were divided with rubber section to give the sole a bit of bend and thus better walkability (I love wooden wedges but they truly are the most difficult shoes to walk) — the OTK boot with knee padding is pretty rad, too — and I really like the pump with the golden gear as well. Oh dear, I would love to see these IRL!

Discussion

May
March 7th, 2010 @ 3:35 pm

I really did not see the space theme coming: I am still convinced that red tinted Lennon-glasses and hippie headbands are going to be BIG this summer.

What do you think?

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Location: Helsinki, Finland

Contact: kamicha (a) gmail dot com

I'm especially interested in young designers creations, non-established labels and indie fashion. So if you have something interesting to show, feel free to contact!

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