//// Anna Ruohonen A/W 2010
Posted on | May 22, 2010 | 5 Comments
Today I had an opportunity to attend to Anna Ruohonen A/W 2010 fashion show — and I gladly did! The show took place in an amazing old magazine building on Katajanokka — and despite of the last minute preparations (the ash related things seem still to be an issue and that did not actually help Paris based designer on this home country endeavor) the show was a success.
Anna’s designs are quite grown up profile — but like her choice of amateur models of different ages — and even sizes showed they can be adapted to many wardrobes. Her design approach is quite minimal, there are subtle architectonic influences mixed to classic silhouettes, I definitely can see a professional woman wearing her creations at any situation. She also uses knits for more relaxed looks, and mixes textures for understated effect.
Radiant designer herself.
My absolute favorites in this show were all the tactile mohair coats, definitely reminiscent from 80’s — and shown even on male model. Would love to have one to accompany my leatherwear and slouchy tops. I also liked many of her minimal and well cut coats — but unfortunately my image material of those was so bad that I’m not giving any examples of them — not that these mohair coat pictures were much better…
Some other favorites including a wool dress with strikingly simple and beautiful silk panelling, “luxe loungewear” looks combining shiny silk satin, ribbed knitwear, drawstring waist and gathered leg pants.
Anna Ruohonen concept store in Helsinki is located at Uudenmaankatu 4 – 6.
Discussion
What do you think?
About
Location: Helsinki, Finland
Contact: kamicha (a) gmail dot com
I'm especially interested in young designers creations, non-established labels and indie fashion. So if you have something interesting to show, feel free to contact!
You can find Finnish design from both specific and some outfit posts - but both are tagged.
You might be also interested in DIY posts, How-to posts, DIY ideas - or my adventures in Etsy =).
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May 23rd, 2010 @ 4:51 am
What a great space for a fashion show! And did you take those pictures? They look fantastic.
May 23rd, 2010 @ 9:24 am
Yes, they are my pictures, thanks!
The lighting conditions were quite challenging, the extra lights could not be installed to this space so the show happened in the basic lighting of the old warehouse and some natural light coming through the few windows. I can do better in the bright light, haha! But the atmosphere was great!
May 23rd, 2010 @ 9:31 am
[…] I had a fashion filled Saturday — I started it by visiting in design shop Goodis (back to that later) — walked to Odd Day design market in Diana park — and in the evening to Anna Ruohonen fashion show. […]
August 6th, 2010 @ 10:21 am
Dear Kamicha,
Thank you for it! Especially your photos are fantastic (not with me 
) Would there be any possibility that we could use them? You got a new reader at least 
what a wonderfull story, I just run in to it by google
Best wishes,
ANNA
October 22nd, 2011 @ 8:45 pm
[…] new camera) to my wardrobe any time. I remember that those track pants made their appearance in the AW 2010 show — wouldn’t they pair so deliciously with winter wools and other wintery textured materials […]