//// Vietto photoshoot
Posted on | August 20, 2010 | 6 Comments
I had a great honor to do a photoshoot for my friend, Minna Kaartinen, who has the pair of busy hands behind the small indie eco fashion brand Vietto. Minna designs very useful daily separates and great accessories from recycled materials, the softest eco cotton jersey, fluid bamboo jersey, handpainted fabrics… …and guess what, she is sewing / knitting / making every single piece herself at her home studio!
The pieces are not actual collection, so we decided to style them one piece at a time, with simple nude separates. The site was the awesome Merikaapeli hall at Kaapelitehdas. We did both simple lookbook/product images and bit of moody set, utilizing the beautiful natural light shining through the giant factory windows. Our model is Essi Vahala, I found her shopping at Forum H&M. So the whole thing was done by amateurs… …but I think that Essi’s gorgeusness and very photogenic Vietto apparel easily compensate my shortcomings in the art of photography and make-up.
Most of these items are available at Vietto Etsy shop.
Discussion
What do you think?
About
Location: Helsinki, Finland
Contact: kamicha (a) gmail dot com
I'm especially interested in young designers creations, non-established labels and indie fashion. So if you have something interesting to show, feel free to contact!
You can find Finnish design from both specific and some outfit posts - but both are tagged.
You might be also interested in DIY posts, How-to posts, DIY ideas - or my adventures in Etsy =).
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August 21st, 2010 @ 12:24 am
Wow! Good job Jaana — the photos are beautiful!
August 21st, 2010 @ 12:16 pm
Thank you sooo much for this lovely post about our photoshoot, it was such fun and photos are amazing! There’re quite few things available in my Etsy shop yet, but I’m listing new as soon as possible! Thanks Jaana! And of course huge thanks to Essi and Cable Factory staff!
August 23rd, 2010 @ 5:01 pm
The photos suit the mood of the clothes very well — I really the neutral colour palette of beige to black.
August 24th, 2010 @ 10:01 pm
Aivan mielettömiä kuvia ja todella puhuttelevia vaatteita! Taidankin ottaa siis suunnan tuonne Etsyn puolelle, loppu-ilta taitaakin kulua ihastelun merkeissä
August 25th, 2010 @ 3:26 pm
Hey these photos are great. I really like to clothes too, especially the black and white skirt. Good job!
August 25th, 2010 @ 4:08 pm
Great styling, very interesting clothes!