// In the plan
Posted on | July 17, 2011 | No Comments


I think I need this Samuji dress for the winter. I would wear it with black cigarette pants or skinny jeans — or with long column skirt. Or with my printed second hand cigarette pants. Or with some leggings I have been neglecting lately.
Wardrobe planning. I think I’m going to start it. And this is in the plan…
Posted on | July 17, 2011 | No Comments
// For my inner surfer girl
Posted on | July 14, 2011 | No Comments



My favorite t:s have certain amount of shabbiness. Especially the ones I wear at summertime as is, with just a pair of jean shorts or something like that. It does not hurt if they somehow remind me one of my dreams… …to learn surf one day. No wonder the Wildfox t-shirts caught my attention in Cocorosa…
Posted on | July 14, 2011 | No Comments
// My all fingers are ringfingers
Posted on | July 8, 2011 | 1 Comment


Rose gold plated Tribal Matters ring and gold plated The Way of the Warrior ring, both by TOMTOM. Gorgeous pieces!
Posted on | July 8, 2011 | 1 Comment
// Not your regular leatherware
Posted on | June 17, 2011 | 5 Comments
All these beautiful leather items are from Etsy seller Karen Kell. The pieces are folk and vintage inspired — but still manage to look fresh. These are not even the only gems I spotted in her extensive Etsy shop. I relly like the link structure she uses in both shoes and bags, combined to the hand tooled leather it somehow brings Rodarte to my mind. Gorgeous work!
Thank you for the hint, Minna!
Posted on | June 17, 2011 | 5 Comments
// Bending the office code
Posted on | June 1, 2011 | 1 Comment



I know that in the near future I will be wearing jackets and blazers more than I have used to lately. But I probably can get away with less than formal ones… …maybe with that printed one from Topshop, soft and easy kimono style from Zara — or fabulously reduced NOM*D painted blazer from Amelie Boutique sale (thanks again, Kingdom of Style!).
Posted on | June 1, 2011 | 1 Comment
// Cheap and chic
Posted on | May 27, 2011 | No Comments
Nice round frames from Weekday & H&M.
Posted on | May 27, 2011 | No Comments
// Ballet flat perfection
Posted on | April 22, 2011 | 2 Comments
Nude flats with knitted neon yarn by Tracey Neuls. Found via Style Bubble.
Posted on | April 22, 2011 | 2 Comments
// High slit
Posted on | April 19, 2011 | No Comments
Oh — what a gorgeous dress from Babooshka Boutique!
Posted on | April 19, 2011 | No Comments
// Madras check
Posted on | April 19, 2011 | No Comments
Behind I Owe You is fashion designer Kavita Parmar. I got mail from her few days ago, and now there are fragments of information floating around the web about her endeavor. The sustainability aspect is pretty well thought with her designs — one can actually track an individually coded garment to fabric creation phase. Traditional madras patterns are woven by artisans in India, only small amounts at a time (cotton is locally grown there), denim comes from Japan; the garments are sewn in Europe — and consumer can track the whole production chain. And… …the bright and cheerful looking basics are not just sustainably produced, but individual as well. I’m quite drawn to the bright pastels and pattern mixing — it takes the traditional madras check beyond preppy. It’s bit too early to say anything definitive from these few pictures, but she definitely got my interest! Follow IOU in Facebook — or check the video at the IOU project site.
Here’s what she tells about the project:
Here at The IOU Project we´ve been working on something for the past two years that we wanted to show to a select group of people in fashion and other disciplines who we feel have a voice and an interesting point of view.
I am a fashion designer, and together with my company, we set ourselves up with what we thought was an almost impossible challenge: to design and produce a line of totally unique clothing that would be cool and casual, but no matter how many people bought an item no two would ever be the same.…
We´re about to launch in the first days of May, and we really feel good about what we have done, so here´s a friendly sneak peek. We think it´s special, and I hope you find it interesting as well. If anything I can tell you, it´s totally unique!
Posted on | April 19, 2011 | No Comments
// Stacked friendship
Posted on | April 12, 2011 | 1 Comment
Beautiful friendship bracelet stacks from Nautical Wheeler.
Or make your own. This article covers the basic techniques. And see videos here for knotted ones.
Posted on | April 12, 2011 | 1 Comment



















